ALUNA wellness interior — sculpted limestone arches, a round mirror, a stepped stone bath, a potted palm and warm wall lights

ALUNA

Wellness Clinic

Brand Identity · Art Direction · Visual DesignWellness · Tulum

A visual identity shaped around
balance, nature and sensory wellbeing.

ALUNA was developed as a complete visual universe for a contemporary wellness clinic — translating serenity, warmth and connection to nature across identity, physical touchpoints and digital communication.

  • Brand Strategy
  • Visual Identity
  • Art Direction
  • Print Collateral
  • Packaging
  • Social Media
  • Digital Applications

01 / The Identity

ALUNA wellness clinic wordmark in olive on warm ivory, crossed by soft palm-leaf shadows

A restrained identity designed to feel quiet, natural and elevated.

ALUNA wellness clinic wordmark reversed in ivory on botanical olive green

02 / Brand Language

Colour · Material · Light

A palette drawn from nature —
foliage, stone, sunlight and mineral tones.
  • Sunlit tropical foliage in deep and botanical greens

    Botanical green

    RGB 137 135 83

  • Reflected golden light from a brass bowl

    Reflected gold

    RGB 216 198 163

  • Fine ivory sand with soft wind-drawn lines

    Soft ivory

    RGB 253 252 251

  • Sea foam meeting warm sand along a shoreline

    Warm sand

    RGB 245 237 224

03 / Tactile Identity

Designed to move
naturally from screen
to physical experience.

ALUNA wellness clinic business card in warm sand under a palm-leaf shadow

Business card · Warm sand stock

Close-up of the gold embossed ALUNA wordmark on sage paper, raking light across the surface

Gold foil · Embossed on sage

Sage-green ALUNA envelope with a gold foil wordmark resting on a sand-coloured surface
Gold foil ALUNA wordmark embossed on textured sage-green paper

04 / Client Experience

Designing the experience
beyond the logo.

The identity extends into the small interactions that shape the client experience — from first contact to treatment and gifting.

ALUNA "Gift of Serenity & Well-being" voucher with a flowing gold and sage wave beside its sage envelope

Gifting · Gift of Serenity & Well-being

ALUNA client intake form on a wooden clipboard at reception, with a sage business card and smooth stones

Reception · Client intake form

A brass singing bowl casting rippled golden light across a sand-toned surface

05 / Space & Atmosphere

A visual world designed to feel as calm as the experience itself.

ALUNA wordmark set over a sunlit treatment room with a limestone vanity, a basket planter and tropical leaves

06 / Digital Presence

A calm
digital language.

The identity was translated into a flexible social system designed for brand storytelling, treatments and appointment communication.

ALUNA mobile post reading "Feel the harmony of body and soul" over a back-massage image
ALUNA social media grid — treatment rooms, massage imagery, an olive logo tile and the lines "Beauty begins with balance" and "A holistic approach to beauty"

Feed system · Brand storytelling

Three ALUNA stories — a facial treatment, "New appointments available" with herbal compresses, and a shoulder massage

Stories · Treatments & appointments

07 / Packaging

From identity
to object.

A packaging language built from the same restrained palette, material references and quiet typography.

ALUNA product range — a soap bar, an amber oil bottle and a jar of pink salts with ivory ALUNA labels among sand and stone
ALUNA wellness clinic soap with a botanical sage-and-ivory wrap and a Tulum label

Tulum · Soap & botanical wrap

Sunlit tropical foliage in deep and botanical greens

08 / Brand Universe

ALUNA wellness clinic wordmark reversed in ivory on botanical olive green
ALUNA wellness interior — sculpted limestone arches, a round mirror, a stepped stone bath, a potted palm and warm wall lights
Sunlit tropical foliage in deep and botanical greens
ALUNA wellness clinic soap with a botanical sage-and-ivory wrap and a Tulum label
Sage-green ALUNA envelope with a gold foil wordmark resting on a sand-coloured surface
ALUNA mobile post reading "Feel the harmony of body and soul" over a back-massage image

A quiet identity for
a space devoted to wellbeing.

Project
ALUNA Wellness Clinic
Disciplines
  • Brand Identity
  • Art Direction
  • Visual Design
  • Print Collateral
  • Packaging
  • Social Media
  • Digital Applications
Creative
AGNNES Creative Studio

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