Case Study — Fine Jewellery · Maltese Craftsmanship · Malta

Saliba's
Gold & Silversmith

Creative Direction
Photography
Videography
Content Creation

Visual storytelling for a Maltese jewellery house rooted in the centuries-old tradition of filigree.

01 / The Craft

Made by hand.Defined by detail.

An intimate visual study of Maltese filigree — documenting the hands, tools and processes behind each piece.

A torch flame heating coils of twisted silver wire on a worn workshop bench

Hand resting at the jaw wearing a filigree ring beside a long teardrop filigree earring — Filigree, worn close

02 / Editorial

Tradition,reframed.

A contemporary visual language built around silver, light, texture and the intricate character of Maltese filigree.

Woman half hidden behind a large green leaf wearing filigree rings, earring and a fine chain, the Mediterranean behind

Two filigree silver bands resting on a glossy green leaf

Filigree flower ring standing on a warm ivory surface with long diagonal shadows — Light as material

Hands with silver filigree rings and a flower bracelet raised against the Mediterranean sea

Film 01

Brand Film

Creative Direction · Videography

Moving image built from the same codes as the stills — skin, silver and light, edited slowly.

03 / Mother's Day

A bond,carried forward.

A visual story of connection, memory and jewellery passed through generations.

Daughter kissing her mother, filigree teardrop earring, rings, heart pendant and flower bracelets visible

A bracelet of filigree flowers lying across warm light and shadow

Two hands forming a heart around a burgundy ribbon, wearing filigree rings and a bracelet

Film 02

Mother's Day Campaign

Creative Direction · Photography · Videography

04 / Valentine's

Love,in the details.

Silver filigree key pendant with a heart-shaped bow suspended against a deep red backdrop

Hand with dark lacquered nails and filigree rings dangling a single dark cherry — Valentine's Campaign

05 / Christmas

Crafted forthe season.

Hand holding an open jewellery box with a filigree necklace in front of a lit Christmas tree

Silver filigree Christmas stocking pendant on a fine chain against a red backdrop

Green ribbon shaped into a Christmas tree dotted with filigree rings and charms on a red ground — Seasonal Campaign

06 / Lifestyle

Jewellery,in context.

Worn in hospitality spaces — how each piece lives beyond the studio.

Hand at the hip holding long filigree chains in a warmly lit interior

Crossed hands with filigree rings and a heart bracelet resting on a dark wooden newel post

07 / Digital Application

From contentto campaign.

The visual assets were developed for real-world brand communication across organic social media, paid Meta campaigns, email marketing and seasonal digital activations — creating a consistent visual language across multiple customer touchpoints.

Social Media: Organic brand content · Campaign storytelling · Reels
Paid Media: Meta advertising · Campaign creatives
Email Marketing: Seasonal campaigns · Product storytelling
Digital Content: Website · Promotional assets · Brand communication

A silversmith's hands filing a filigree ring at a worn wooden bench, finished rings piled beside

Saliba's Gold & Silversmith

Malta

Creative Direction · Photography · Videography

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